EXPERIENTIAL
MY JOB: Creative Director
LOCATION: Multiple, US
TLDR: We helped Nike make one-of-a-kind sports marketing events.
The longer version: Over the past few years, we have helped Nike enhance its athlete and sports marketing experiences. Nike aimed to facilitate meaningful interactions, unveil new products, and foster strategic discussions in intimate, branded environments. We have helped design and create environments focusing on Nike-sponsored athletes, consumer events with a focus on running, and (my personal favorite), celebrating women trainers and studios in underserved communities through the Nike Well Collective initiative.