EXPERIENTIAL
MY JOB: Creative Director
LOCATION: New York City
TLDR: We elevated BoxLunch’s 10th Anniversary beyond a retail moment — making it a pop culture celebration with purpose.
The longer version: When it was time to celebrate their 10th anniversary, BoxLunch came to us with the task of reigniting fandom passion through immersive, shareable experiences that capture the energy of NY and extend across digital and retail channels. To do this, we transformed BoxLunch’s mission into a cultural experience fans could see, shop, and share: the BoxLunch Bodega, an immersive, nostalgia-driven pop-up that celebrated fandom through the lens of community and giving.
Our activation touchpoints included a fully branded bodega facade, classic bodega bites and drinks inspired by NYC and interpreted through the BoxLunch brand, fun scratch off “lotto” cards and swag customization stations, and a seamless POS integration allowing guests to purchase limited edition jackets.
