EXPERIENTIAL
MY JOB: Creative Director
LOCATION: Multi, US
TLDR: In 2025, Alaska and Hawaiian Airlines launched a single loyalty credit card rewards program, and we celebrated in five cities.
The longer version: In 2025, Alaska and Hawaiian Airlines launched a single loyalty credit card rewards program—the first of its kind in 25 years, and it was something worth celebrating. We celebrated the debut of the co-branded premium card, spotlighting access to global destinations and bringing the program’s most compelling benefits to life through immersive experiences that showed how rewards can go further, faster, and feel personal.
Five celebration events in five markets became a series that didn’t just introduce Atmos™—it ignited excitement for a loyalty program that’s both elevated and familiar, expanding on what members already loved from both the Alaska and Hawaiian brands and unlocking more of what matters.
