[ Teva ]
Teva at Bonnaroo 2016
Teva kicked off its 3rd year at Bonnaroo with some epic summer excitement. This year Bonnaroovians joined Teva in mastering the summer standard of fun, adventure, and good vibes through a variety of activations. With festival season meaning sandal season, festival goers were quick to up their Teva game by purchasing the limited edition 2016 Bonnaroo sandals.
The Grind served as the main hub for Bonnaroovians to pick up their pre-ordered 2016 Limited Edition Bonnaroo Sandals with DIY kit. Teva also upped the ante on fun by bringing 5 live acts to the intimate lounge setting. Performances included: Mothers, Con Brio, Givers, Finish Ticket, Margaret Glaspy, With a special DIY session with MisterWives.
The #ROOWHATWHERE Social Media Scavenger Hunt was the perfect mid-day Bonnaroo adventure. Teams who signed up were given 5 clues a day to solve. The clues brought teams around The Farm and required them to post to Instagram with the appropriate hashtags. After teams worked out the clues they’d come back to home base in the Grind for their pick at some awesome swag. If teams solved all 4 days of clues they were in the running to win a VIP swag bag like no other and the ultimate prize of a pair of 2017 VIP tickets.
36 teams tagged #roowhatwhere 260 times / 2,600 instagram posts / 3,000+ likes / 500,000 impressions