The Challenge:
Bring the Google.org’s Impact Challenge – Disabilities to life at the Special Olympics World Games Los Angeles 2015.
The Execution:
BeCore created a fun, playful space where festivalgoers of the Special Olympics World Games Los Angeles 2015 could find a friendly environment to learn, share, and feel empowered to be a part of Google’s Impact Challenge – Disabilities. The space reflected the Google brand and encompassed the campaign’s core message that “Together we can build a world for everyone.”
The activation and footprint, which was one of the only true ADA compliant spaces, included interactive touch screens, a photo booth experience, content displays, as well as a 3D printer and gallery space showcasing the wonderful impact Google.org has made in increasing the independence and opportunity for people with disabilities.
The Results:
Over 2,500 competitors, coaches and guests visited the space daily. Total Impressions equated to 406,000+, with 1931 kiosk sessions and 743 social media shares.